The rise of e-commerce has ushered in a new era for small and medium enterprises (SMEs) worldwide, offering unprecedented opportunities for growth and expansion. Among these success stories is Josefina’s Homemade Food, a humble carinderia in Bicol that has now transformed into a nationwide sensation, thanks to its delectable offerings and strategic use of social media, particularly TikTok...
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Josefina’s homemade food harnesses TikTok Shop to propel SME success
