MANILA, Philippines – What started out as a carinderia or eatery in Bicol is now a nationwide business that sells hundreds of ready-to-eat laing and ginataang santol every day – and a big reason for it is TikTok.
With its deliciously spicy bottled ginataang products, Josefina’s Homemade Food has established itself as one of the most popular small food and beverage vendors on TikTok Shop. As much as 70% of the family business’ total sales now comes from the online platform...
